Marketing & Communication has power, and I use it to create, connect, and advocate for what matters most.
Digital Content & Design
Video Work
Campaigns and Strategy
Digital Content & Design
Mini Camps
Owned the visual promotion of Spence-Chapin's Mini Camps, full-day childcare for elementary aged adoptees and their siblings.
Created a complete set of campaign materials: email blasts, static social media posts, short-form videos, and Instagram Stories to maximize reach across channels.
Translated program information into clear and accessible visual content while supporting awareness and registration goals throughout each promotional cycle.
Informative Carousels
Created an informational carousel explaining Spence-Chapin’s Host-to-Adopt program, highlighting how the program connects children with prospective host families and supports families throughout the hosting process.
Transformed a multi-step adoption process into a clear, accessible visual narrative, using concise copy, structured layouts, and imagery to make complex information easier for audiences to understand.
Collaborated through multiple rounds of revisions to ensure the content was accurate, appropriate, and aligned with Spence-Chapin’s messaging and the sensitivity of adoption-related communications.
QTBIPOC Designers
Created a series of single-image posts spotlighting the achievements of individual designers within the QTBIPOC Design community.
Condensed each designer’s impact into a clear, engaging visual to celebrate their work and increase visibility.
Designed the format for efficiency and visual consistency, contributing to a cohesive and streamlined social media feed.
QTBIPOC Creatives
Pitched and developed a scalable content series for QTBIPOC Design, a UX design firm dedicated to uplifting queer, trans, Black, Indigenous, and people of color pursuing careers in website design.
Conceptualized a reusable format that highlighted QTBIPOC talent, aiming to foster deeper connection with the community and strengthen brand trust through authentic representation.
Designed the series for efficiency and adaptability, enabling advanced scheduling and supporting a consistent, well-rounded content calendar.
Video Work
Spence-Chapin Mini Camps
Led the promotion of Spence-Chapin's Mini Camps, creating short-form video content that promoted Mini Camps, a full-day childcare opportunity for elementary-aged adoptees and their siblings during NYC public school closures.
Produced campaign assets across multiple formats—including emails, static social media posts, short-form videos, and Instagram Stories reminders—to ensure consistent messaging and full audience coverage throughout each promotional cycle.
Applied child privacy and ethical storytelling standards throughout the production process, ensuring all featured content aligned with organizational policies and family consent requirements while clearly communicating camp activities, dates, eligibility, and registration information.
UX Portfolio Spotlight
Developed a short-form video series to spotlight end-of-year portfolio projects from QTBIPOC Design’s community of queer, trans, Black, Indigenous, and POC website designers.
Created as part of ongoing post-bootcamp support, offering an accessible way for employers and collaborators to explore designers’ work.
Built a reusable template on the program Descript to ensure consistency, scalability, and ease of production for continued use across social media platforms.
Spence Chapin Lifebook
Independently conceptualized, filmed, and edited a personal video project in collaboration with LIM College, a fashion business school, after connecting through QTBIPOC Design; spotlighting the school’s 79th annual student-led fashion show.
Focused the video on the show’s deeper impact by centering the voices of those often excluded from the fashion industry, framing fashion as a more inclusive and accessible space.
Highlighted the event’s evolution from previous years, capturing its expanded budget, high-profile venue, and professional production support.
Campaigns & Strategies
Vouchers Pay. Discrimination Doesn't.
Assisted the NYC Commission on Human Rights in developing its Source of Income discrimination awareness campaign, aimed at informing New Yorkers using housing vouchers or public assistance of their legal protections.
Supported early-stage research to identify the communities most impacted, contributed ideas for campaign slogans, and participated in the development of visual marketing materials.
Helped coordinate the planning and distribution of both physical and digital media across targeted neighborhoods to maximize outreach and impact.
QTBIPOC Design Social Media
Created a monthly social media recap for QTBIPOC Design, a UX organization supporting queer, trans, Black, Indigenous, people of color, summarizing platform performance including follower growth, engagement metrics, and content reach.
Condensed key data and analysis into a clear, easy-to-follow visual format, highlighting why certain posts performed better and identifying actionable next steps.
Used these insights to inform content and engagement strategies aimed at growing the account and positioning it as a trusted resource hub for QTBIPOC designers, expanded upon here.
About Me
Hi! I'm Julian
I want to use the same creativity that fuels my personal passions to give back to the communities I’m a part of. I believe connection is at the heart of strong communities, and I’m committed to doing whatever I can to help bridge the gap between the resources that exist and the people who need them most.
Why I Do This Work
Community and giving back is a deeply ingrained principle that I formed through witnessing my immigrant parents devote their entire lives to establishing a strong foundation for me. Every step in my personal and professional journey has been to continue that legacy of lifting others up. I focused on utilizing marketing as a powerful tool to maximize a community's ability to access the opportunities they deserve, and I am so proud to be able to use my skills in that way.The only reason that I am in a position to be able to help others is because of the endless resources that formed my support net. From the CUNY system, which allowed me to pursue an education that would not have been possible otherwise, to the Spring Forward program that connected me to my first eye-opening job experience with the NYC Commission on Human Rights, I would not be here without systems made by people who want to help. It is now my mission to extend that helping hand to others in any way I can.